And the questions continue...
First, read the following article (and watch a few of the ads) on social media, the Olympics and advertising.
http://www.theglobeandmail.com/report-on-business/industry-news/marketing/marketing-games/article16734260/
After reading the article and considering the material from the class lecture (Lecture 5: Social Media Marketing and Business Development), how effective were the advertising strategies of these companies and did any of them use an integrated Web 2.0 strategy to further its reach?