The article below details Bell Canada's domination of Olympic coverage on all social media platforms and links to watch their ads on-line (if you haven't already seen them).
http://www.newswire.ca/en/story/1301783/watch-the-best-of-canada-at-sochi-2014-anywhere-with-bell
Bell's coverage of the Olympics is vast but certain stories are not making it to Canadian newscasters if it does not relate to Canadian Olympians, such as the Russian Olympian who broke her spine while training for the ski slope style event on Saturday.
Do you think media coverage should be about more than just Canadian Olympians as the event is meant to highlight international competition or should we just focus on the excellence of our Canadian athletes? And how and where are the other Canadian media enterprises (Telus and Rogers) incorporating the Olympics into their media platforms?
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